THE return OF AN ICON
For the first time, Persil’s Lady in White steps out of the legendary green clocks across Germany to stand up for equality in the laundry room.
“A clash of tradition and future”
— CREATIVE CAMPAIGNZ
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1920
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1950
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1970
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1990
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2006
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2015
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2026
bringing the legend to life
We cast a real-life model to portray the Lady in White.
Her face, expressions, and movements were captured across a full emotional range to train the AI and create a dedicated LoRA character. This allowed us to lock her identity, ensuring a consistent look in every scene of the film.
"A Milestone in German Advertising History"
— HORIZONT
WORLD BUILDING
Bringing die weiße Dame to life.
A GERMAN ICON
Since the 1920s, the Lady in White has welcomed people across Germany from its iconic green clocks, a lasting symbol of the nation’s industrial history.
“A tribute to an icon of Germany”
— CAMPAIGN GERMANY
The Lady Through Time
She represents every woman who dared to step outside home, and outside the roles society wrote for her... She’s a symbol of progress.
