THE WORLD IS YOUR PLAYGROUND
PLAYMOBIL's new brand platform takes play beyond the figurines and sets. Designed to unleash kids' imaginations, it turns the world around them into an open stage for endless, epic stories where a blue scarf becomes a surging river, a pile of cushions grows into a soaring mountain, and a kitchen chair transforms into a launchpad, proving that adventure can happen anywhere.
Playmobil knights
wheN Real world and kids’ world collide
ICONIC is all about impactful, minimalist visuals, emotional authenticity, and bold character presence.
Playmobil country & horses
meet the first playmobil figure with movable legs
